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Tag: lego

blahblahblah · feminist · In the family way

“Lego for girls”? Hm.

17 December 2011 woollythinker9 Comments

This was a Lego ad in 1981. (Hat tip to bluemilk.) This is Lego's new attempt to reach out to girls. Girly colours. "Ladyfigs". And a distressingly stereotyped choice of characters/settings (go ahead and click on that link above for more pics), although it does include a token geeky workshop: (Well, at least they tried.)… Continue reading “Lego for girls”? Hm.

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